Are you tired of managing multiple social media accounts every day? Praying for an easy way to focus your energy on an all-encompassing solution? It’s no secret that jumping between social media leaders between different tools and accounts can be tiring. It’s common for social media workers to manage several accounts across different branches of your company and all based on different platforms. Some accounts can be reserved for sales, while others are used for customer service or digital marketing.
Despite the enormous amount of effort it takes at times, it may be necessary to manage multiple accounts on different social networks and can be a boon for your business. It’s all about how you consolidate your efforts. Effective social media management helps you increase your sales and promote your brand to your followers and is a very important strategy. Read on to learn how to increase sales by effectively managing multiple social media accounts.
Pros and Cons of Managing Multiple Social Media Accounts
Before getting into the essence of social media management, it’s important to understand the reasons and downsides of creating multiple accounts for single brands.
Creating lots of accounts means you can talk to different audiences. Segmenting followers allows specific accounts to focus on specific topics rather than trying to keep everyone busy at the same time. This is particularly useful if your business serves both consumers and other companies.
If your business has multiple locations across the state or country, having a separate account for each can help you meet the unique needs of customers in the region. They will feel as though they are being addressed, which can significantly increase engagement.
Multiple accounts also give users a choice for the type of content they want to consume. Even if you have an umbrella account, you may want to dive into their specialties. All of these content can be put into an umbrella account if you wish, but if people understand that they only want something from you, they can easily find it.
On the other hand, having multiple accounts can cause confusion among your viewers. They may not understand the purpose or value of each account. Should they follow all or only those who have the information they need? People may believe that if your content is posted on different accounts, they’ll miss something important. You also run the risk of interrupting the people you want to reach.
Of course having multiple accounts means more work for Social Media Managers. Time management can be difficult, not to mention that staff can also get tired. If your social media team doesn’t have the resources to run multiple accounts, it’s time to reconsider your strategy.
Brand management can also suffer from the use of multiple accounts, especially if different departments are left to manage their own social media channels. It’s harder to keep everything on message if social media tasks spread. This is where social media policy works.
Signs You Need Multiple Social Media Accounts
Are you sure you need more than one social media account? If you are a single brand, there are a few things to consider.
Complaints Cover Most of Your Feed
More and more people are using social media to get into the ears of companies. In fact, studies show that 47% of consumers use social media to complain to brands, which is second only to face-to-face complaints.
If your social media team finds that handling complaints account for most of their posts in a public account, it can be helpful to start a separate account to deal with support issues. It provides customers with an easily identifiable path for complaints and sends them a clear message that you care about solving their problems.
Separate accounts for complaints may also work differently if you implement an effective protocol to meet the needs of customers, such as a support ticket system.
You Have Several Sections or Locations
If your business has a handful of sections with wildly different target audiences, it pays for each to have their own social media account. The voice a company uses for cross-departmental marketing will likely be different for each and should be the same for your social media content. Instead of being forced to consume everything at once, customers can simply follow the account promoting products or services relevant to their industry.
The same is true for companies with multiple offices or franchise locations. Separate accounts allow customers to find the information they need much faster. It’s okay for these accounts to share the same content that is relevant, but make sure you can meet the unique needs of customers in your area.
You Have Changing Products or Services
Larger companies tend to sell different types of products and services that address different issues and are only concerned with completely different audiences. For example, if you are known for selling both sports products and technology services, there is likely very little transition between consumers.
Maintaining social media accounts for different products and services can help avoid confusion and ease the buying cycle. Everyone knows exactly what they are getting into and you can meet the changing needs of different audiences.
Steps to Manage Social Media Accounts
Now that you have a good idea of whether you need multiple social media accounts, we can finally start managing them. Here are 5 steps to help you run each of your accounts.
- Document Your Social Media Strategy
If you have a team running multiple accounts, it can be difficult to keep everyone on the brand. By designing a social media strategy that includes policies, procedures, and a style guide, you can always give each participant something to follow.
Even if each account has different goals, a documented strategy can help keep everyone in sync and not distract from your company’s message. So, it would be helpful for you to start by writing a strategy plan and explaining it well to the entire company management.
2.Use Social Media Management Software
It can take a lot of time to copy and paste the same content to multiple accounts on different social media platforms. Invest in social media management software like Buffer that will help you manage publishing and engagement in one place.
These programs can help you send similar or identical content to different accounts on different networks at the same time with the click of a button. Companies like HubSpot have professional marketing solutions and you can use these platforms and manage accounts from here.
3.Create Editor’s Calendar
Editorial calendars are useful for giving direction and making sure you follow your social media strategy. This can be done via social media management software or even by sharing a simple document with your social team.
It gathers everything in one place and provides a reference for social media managers. It can also help you identify gaps or missed opportunities in your shipping schedule.
- Monitoring the Activity and Participation
Keeping track of mentions and keywords is very important, especially if you’ve set up a support-related account. You want to know if a customer needs your help or if you can jump on a trending topic related to your business. Most importantly, you don’t want to overlap with any of your coworkers.
Social media management software can help monitor while providing a space for collaboration within your team. It is a bad sight for a brand to either respond to an annual post or two responses to a query.
- Analyze Your Strategy
It is important to analyze the results of your own social media strategy. Are some accounts doing better than others? How can you help those who are left behind? Does each account contribute to your brand?
You can’t know without looking at analytics. Using your strategy and reading the results is the only way to fine-tune your approach to social media.
Stay on Top of Your Social Media Game
There are many reasons why your company might consider running multiple social media accounts, but before you go ahead and start creating accounts, you should make sure you are doing them for the right reasons.
Don’t do this because your opponent is doing it, or you think more accounts think you’re a great player. Every company has a limited amount of resources and you should use yours wisely to get the most out of social media.
Once you’ve written a social media strategy and made the decision to open multiple accounts on different social networks, it’s important to find the right software tools to help you manage everything. This can help reinforce the efforts of everyone on your social media team and give them the opportunity to collaborate with each other.
These programs should also provide the ability to analyze your social strategy to see if it needs to be changed, or to find out what type of content resonates best in your target audience.
Thanks to good strategy, smart investment and the enthusiasm of your social media team, the opportunity for success is always at hand.
Learn the tools and technologies needed to tackle tomorrow’s challenges with the Professional Diploma in Social Media Marketing. You can get support from Dijikafe on this issue: [email protected]